Bachman Brown, a distinguished interior design firm in Manhattan, is celebrated for its elegant and enduring designs, emphasizing spaces that reflect clients' unique identities and enhance their quality of life. Embarking on a transformative rebranding journey, Bachman Brown sought to capture its evolving spirit and commitment to sustainable, timeless design.
The objective was to create a brand identity that would stand the test of time, mirroring the firm's dedication to enduring aesthetics and environmental stewardship. The culmination of this effort is a refreshed visual identity, featuring a classic logo, a cohesive color scheme, sophisticated typography, meticulously chosen brand materials, and a directive for photography that aligns with the firm's vision. Additionally, the launch of an updated website and the development of comprehensive brand guidelines ensure consistent representation of the Bachman Brown ethos across both digital and physical channels.
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CREATIVE AGENCY: Dedica
CLIENT: Bachman Brown
PARTNER: Todd Leach
CD: Jaime Steiger
SR ACCOUNT DIRECTOR: Ben Bolton -
Visual Identity System
Creative Direction
Art Direction
Graphic Design
Logo Design
Website Design
Website Development
Brand Guidelines
Stationary
Work Form Templates
The monogram design commands attention with its bold and memorable presence. It serves as the cornerstone of a dynamic logo system that cleverly manipulates scale, seamlessly integrating both negative and positive space to captivate the viewer's imagination.
Embracing simplicity, a refined black and white color palette forms the foundation, strategically allowing the vibrancy of photography colors to shine through. This deliberate choice enhances versatility and ensures that the visual identity remains impactful across various mediums and contexts.
