AMC Theatres is continuously enhancing the moviegoing experience by introducing new food and beverage offerings nationwide. In collaboration with Costa Coffee, they have introduced four custom-made iced coffee flavors.
This creative approach showcases these beverages in a visually compelling manner, aiming to captivate visitors and entice them to indulge.
We strategically captured the four drinks at a heroic angle, reminiscent of the heroic poses often seen on cinema posters. The moody environment, infused with the signature reds of both brands, sets the tone. The reflective surfaces add depth to the scene, evoking a sense of icy coolness, accentuated by the melting ice framing the base of the corner drinks.
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CREATIVE AGENCY: Dedica
CLIENT: AMC Theatres
CD: Jaime Steiger
SR ACCOUNT DIRECTOR: Ben Bolton
PRODUCTION AGENCY: 8183 -
Creative Direction
Art Direction
Production
Copywriting
Retouching
POS
Digital & Social Content