LYCRA was looking to launch LYCRA ONE™, a comprehensive digital platform designed to showcase their fiber/fabric technologies and innovations through engaging content and a digital fabric library. I worked with the team todevelop a unified branding strategy for LYCRA ONE, encompassing a distinct digital platform logo/identity and a creative campaign that extended across multiple channels such as trade media, LinkedIn, other social platforms and various customer interaction points. The effort aimed at driving consistency in communications and enhancing engagement with both existing and new customers.