For over a decade, Maya Taqueria has proudly served authentic Mission-style Mexican food to the people of Brooklyn. Dedica reimagined reimagined their brand, infusing a vibrant new identity with a bespoke logo, color scheme and typography across all customer touchpoints, including a revamped website and physical collateral. The rebrand extended to restaurant interiors, featuring hand-painted designs by local artists, reinforcing the community connection. The revamped brand was showcased through a dynamic online campaign, headlined by a sweepstakes promising free burritos for a year, and promoted through an integrated mix of social media, email and print communications, all centralized on a specially designed promotional webpage. This holistic approach ensured customers remained engaged and familiar with the taqueria they love, now with a modern twist.