Coca-Cola Freestyle has an impressive fleet of dispensers, recognized as the most advanced in their class. This project aimed to showcase these dispensers in a 3D format in order to show their true perfection. This execution elevates them to a level never seen before while maintaining the brand's distinct visual tone.

Comprising four videos in total, one featuring all dispensers together and the others highlighting each individually. The videos all start out in a dimly lit environment. A wave of red light, symbolizing liquid light, floods the space before transitioning to brightness. The camera then delves into each machine, exploring its unique features and functionalities.

  • CREATIVE AGENCY: Dedica
    CLIENT: Coca-Cola Freestyle
    CD: Jaime Steiger
    SR ACCOUNT DIRECTOR: Rebekah Futterer
    SR ACCOUNT DIRECTOR: Ben Bolton
    CG PRODUCTION: Anthony Ferrara / Motion AF

  • Creative Direction
    Art Direction
    Storytelling
    Modeling
    Production
    Music

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Dedica - Branding