Coca-Cola Freestyle has an impressive fleet of dispensers, recognized as the most advanced in their class. This project aimed to showcase these dispensers in a 3D format in order to show their true perfection. This execution elevates them to a level never seen before while maintaining the brand's distinct visual tone.
Comprising four videos in total, one featuring all dispensers together and the others highlighting each individually. The videos all start out in a dimly lit environment. A wave of red light, symbolizing liquid light, floods the space before transitioning to brightness. The camera then delves into each machine, exploring its unique features and functionalities.
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CREATIVE AGENCY: Dedica
CLIENT: Coca-Cola Freestyle
CD: Jaime Steiger
SR ACCOUNT DIRECTOR: Rebekah Futterer
SR ACCOUNT DIRECTOR: Ben Bolton
CG PRODUCTION: Anthony Ferrara / Motion AF -
Creative Direction
Art Direction
Storytelling
Modeling
Production
Music