Dedica, a boutique creative agency, thrives on understanding client needs in a dynamic landscape. This work redefines Dedica's visual identity, transforming the simple flat vector smile logo into a dynamic three-dimensional structure. Through sleek camera movements, viewers are initially intrigued by an enigmatic curved structure, which eventually reveals the Dedica smile from an aerial perspective.
This approach holds symbolic significance, reflecting Dedica’s on-going experiential projects and their readiness to tackle exciting new projects.
Featured prominently on the Dedica website's landing page, this visual experience serves as an introduction before delving into client work. It is also used on presentation covers and other key visuals across company stationary and branding materials.
-
CREATIVE AGENCY: Dedica
CLIENT: Dedica
PARTNER: Todd Leach
PARTNER: Najah Rahmann-Oneale
PARTNER: David Player
CD: Jaime Steiger
CG PRODUCTION: Anthony Ferrara / Motion AF
SR ACCOUNT DIRECTOR: Ben Bolton -
Branding
Creative Direction
Art Direction
Motion Design
Graphic Design
3D
Production
Website Design
Website Development
Presentation Design
Print Banners
Business Cards