Dedica, a boutique creative agency, thrives on understanding client needs in a dynamic landscape. This work redefines Dedica's visual identity, transforming the simple flat vector smile logo into a dynamic three-dimensional structure. Through sleek camera movements, viewers are initially intrigued by an enigmatic curved structure, which eventually reveals the Dedica smile from an aerial perspective.

This approach holds symbolic significance, reflecting Dedica’s on-going experiential projects and their readiness to tackle exciting new projects.

Featured prominently on the Dedica website's landing page, this visual experience serves as an introduction before delving into client work. It is also used on presentation covers and other key visuals across company stationary and branding materials.

  • CREATIVE AGENCY: Dedica
    CLIENT: Dedica
    PARTNER: Todd Leach
    PARTNER: Najah Rahmann-Oneale
    PARTNER: David Player
    CD: Jaime Steiger
    CG PRODUCTION: Anthony Ferrara / Motion AF
    SR ACCOUNT DIRECTOR: Ben Bolton

  • Branding
    Creative Direction
    Art Direction
    Motion Design
    Graphic Design
    3D
    Production
    Website Design
    Website Development
    Presentation Design
    Print Banners
    Business Cards

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